Monday, March 7, 2011
THE BETTER TEMPLATES CHALLENGE
Love ‘em or not, templates are a necessity in this business. Good ones are rare, and bad ones can be damage inducing. What’s the secret to creating effective templates? There isn’t one. But if you want to challenge your brain, try this experiment: pretend that every eLead you receive has no phone number. You are now denied the opportunity to get ‘em on the phone and get ‘em in. You must make your impact via images and the written word. Can it be done? What do you say in your emails? And how do you insure that they cut through the clutter and noise? Consider this: Amazon.com, L.L. Bean, Home Depot and the hundreds of other companies who email you regularly have to impact you with email only – they can’t call all 1,000,000 people on their prospects list. They send template-based emails that cause people to take a course of action. Why can’t we?