Monday, March 7, 2011
SPEED KILLS? NOT HERE. SPEED WINS.
In Internet time, a minute seems like an hour and a few seconds wait time is unbearable. (Think about it; how long do you allow the little hourglass to spin before you give up in disgust and move on to something else?). Although the Internet prospect may not respond quickly to you (if at all) he/she nonetheless expects you to respond at lightning speed. This means that a slow response is only slightly better than no response at all. All the studies in this area conclude that he who responds fastest has the overwhelming advantage toward getting the sale. That lead that came in this morning, around 5 hours ago? The one you have not yet responded to? They started shopping your competition 4 hours ago.