CONGRATULATIONS: YOU ARE NOW IN THE ELECTRONIC COMMUNICATIONS BUSINESS

For more than 100 years people have been witnessing news and entertainment on movie screens, and for over 50 years now Americans have had television screens in their homes. Then, in just the past 10 -15 years, the computer monitor has become ubiquitous. And with the recent release of high quality flat screen monitors an explosion of text and images has taken place; today you can’t go into a bar, bus terminal, grocery store, airport, classroom, hotel lobby, doctor’s office, restaurant, bedroom, office or dealership lobby without encountering a friggin’ flat screen monitor! The result of this 24/7 bombardment of electronic text and images is this: people today are exposed to so much high visual quality electronic media that they now expect professional looking content on their screens. Any screen. To successfully communicate with today's online car shoppers we must accept that, like it or not, once you put text and/or images onto a screen you are in the professional electronic communications business. And your content had better be of professional quality or the audience is going to think you are a loser. Or worse yet, a car salesman.